About us

We’ve served contractors, developers, designers, and homeowners across countless projects of every size and complexity.

What We Do?

At Primeline Flooring, we believe exceptional flooring should never be limited by retail markups or showroom overhead. Our mission is simple: to give homeowners, builders, designers, and developers direct access to the highest quality Hardwood and Luxury Vinyl Plank (LVP) flooring at true professional pricing. The same rates flooring companies pay—now available to you. No showrooms. No inflated retail margins. Just premium floors, shipped nationwide.

We operate as a premier flooring brokerage, strategically connecting our customers directly to the mills and manufacturers where the world’s finest flooring is produced. By eliminating traditional middlemen, we streamline the supply chain and pass direct-wholesale savings straight to our clients—without sacrificing quality, selection, or service.

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Our Sourcing Philosophy

Quality is never an accident—it’s the result of expert sourcing, strict standards, and deep industry relationships. At Primeline Flooring, we leverage long-standing partnerships with elite domestic and international manufacturers to secure only top-tier inventory. Every product we offer is vetted for consistency, durability, structural integrity, and visual excellence. We do not sell builder-grade flooring. We sell premium materials at accessible prices.

Engineered & Solid Hardwood Flooring

From classic American White Oak to rare exotic hardwoods from around the world, Primeline Flooring offers an exceptional collection of engineered and solid hardwood flooring designed for both luxury and longevity. Whether your project calls for wide-plank unfinished boards ready for custom staining, or pre-finished statement pieces with advanced protective coatings, we source only the finest cuts and finishes trusted in high-end residential and commercial developments.

Our hardwood flooring is selected for:

  • Structural stability

  • Rich, authentic grain patterns

  • Long-term durability

  • Superior milling and finish quality

These are the same materials used in luxury towers, high-end custom homes, and architectural showpieces across the country.

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Luxury Vinyl Plank (LVP)

For clients who need extreme durability without sacrificing visual appeal, our Luxury Vinyl Plank (LVP) delivers exceptional performance with stunning realism. Our LVP collection features:

  • High-wear commercial-grade layers

  • Rigid cores for dimensional stability

  • Advanced locking systems

  • Hyper-realistic wood grain textures and finishes

These floors are engineered to withstand moisture, pets, heavy foot traffic, and daily wear—while still delivering the warmth and beauty of real hardwood.

The Primeline Flooring Advantage

At Primeline Flooring, we don’t just sell flooring—we deliver access, insight, and premium materials designed to elevate every space.

Insider Access

Buy your flooring at the same wholesale rate as retailers and contractors

Uncompromised Quality

We never sell “budget-grade” materials

Zero Fluff Pricing

You pay for the flooring, not costly showroom lighting or warehouse overhead

Nationwide Shipping

Premium materials delivered directly to your project site

Expert Guidance

Support from professionals who understand material selection, application, and performance

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About

Primeline Flooring is backed by over 25 years of combined industry experience, giving our clients confidence that they’re working with professionals who understand flooring from the mill floor to the final installation. We’ve served contractors, developers, designers, and homeowners across countless projects of every size and complexity.

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Winston-Salem, NC, United States, North Carolina 27105