Our Portfolio
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains.
The Primeline Advantage
Insider Access
Buy your flooring at the same wholesale rate as retailers and contractors
Uncompromised Quality
We never sell “budget-grade” materials
Zero Fluff Pricing
You pay for the flooring, not costly showroom lighting or warehouse overhead
Nationwide Shipping
Premium materials delivered directly to your project site
Expert Guidance
Support from professionals who understand material selection, application, and performance
WHAT WE DO?
At Primeline Flooring, we believe exceptional flooring should never be limited by retail markups or showroom overhead. Our mission is simple: to give homeowners, builders, designers, and developers direct access to the highest quality Hardwood and Luxury Vinyl Plank (LVP) flooring at true professional pricing.
Our Sourcing Philosophy
Quality is never an accident—it’s the result of expert sourcing, strict standards, and deep industry relationships. At Primeline Flooring, we leverage long-standing partnerships with elite domestic and international manufacturers to secure only top-tier inventory. Every product we offer is vetted for consistency, durability, structural integrity, and visual excellence. We do not sell builder-grade flooring. We sell premium materials at accessible prices.
Engineered & Solid Hardwood Flooring
From classic American White Oak to rare exotic hardwoods from around the world, Primeline Flooring offers an exceptional collection of engineered and solid hardwood flooring designed for both luxury and longevity. Whether your project calls for wide-plank unfinished boards ready for custom staining, or pre-finished statement pieces with advanced protective coatings, we source only the finest cuts and finishes trusted in high-end residential and commercial developments.
Luxury Vinyl Plank (LVP)
For clients who need extreme durability without sacrificing visual appeal, our Luxury Vinyl Plank (LVP) delivers exceptional performance with stunning realism. Our LVP collection features:
High-wear commercial-grade layers
Rigid cores for dimensional stability
Advanced locking systems
Hyper-realistic wood grain textures and finishes
These floors are engineered to withstand moisture, pets, heavy foot traffic, and daily wear—while still delivering the warmth and beauty of real hardwood.
These floors are engineered to withstand moisture, pets, heavy foot traffic, and daily wear—while still delivering the warmth and beauty of real hardwood.
Address
Winston-Salem, NC, United States, North Carolina 27105
Call us now
(336) 972-9663
Email us
kwilliams@primelinewood.com
Experience You Can Trust
Primeline Flooring is backed by over 25 years of combined industry experience, giving our clients confidence that they’re working with professionals who understand flooring from the mill floor to the final installation.
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About
Primeline Flooring is backed by over 25 years of combined industry experience, giving our clients confidence that they’re working with professionals who understand flooring from the mill floor to the final installation. We’ve served contractors, developers, designers, and homeowners across countless projects of every size and complexity.
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Contact
Winston-Salem, NC, United States, North Carolina 27105
